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The global pandemic was unexpectedly swift and Ocean Spray wanted a COVID-19 response that was just as quick. It took just five days to go from briefing to final video. The resulting video was a moving tribute to Ocean Spray farmers, employees and everyone in the supply chain that works to keep America fed.

A social video grows into finale broadcast

The Farmer In All Of Us video reflected the values of 5,000 co-op farmers who believe in deeds, not words. The message struck such a chord with consumers in social, it was then placed in the American Idol finale, the highest rated finale in the show’s history.

“I’ve never seen such collaboration
and speed in an agency before.”

— Yash Sikand, VP Marketing Services